When I started working as a copywriter back in 2010, my manager told me something quite interesting about the work I would be doing. She said,
"Tommy, a lot of the work you will do here may seem easy and 'obvious' to you. You may wonder why any of our clients even want this. You could write an 80-word B2B ad in fewer than 10 minutes, asking yourself why the client bothers to pay us all this money. The truth is, they do it because what takes you 10 minutes could take them 10 days."
Now, I'm quite confident that the '10 days' part was an exaggeration, but it made me think about copywriting and writing in general. As it turns out, quite a lot of people either feel they can't write, or they don't have the energy to write the things that they need for their business to grow. This is why they reach out to services like Leonis to get well-written custom copywriting content in a quick time.
Here are some of the many ways that a custom copywriting service will help you and your business:
#1: Regular, Uninterrupted Content
When you've had a long day doing whatever it is you do, the last thing you want to think about is writing a blog or social media post. You might work on one during an afternoon off, or over the weekend, but then weeks could go by before you post another one. This will look bad on your site or page, and won't bring you the other benefits that regular posting brings.
A custom copywriting service will provide you with regular, high-quality content throughout the year, allowing you to keep your blog, social media, and other web content fully up to date. It helps to show that you're a company to do business with!
#2: More Traffic to Your Website
Following on from above, another benefit of getting regular content from a custom copywriting service is that you can maximize your use of those vital SEO keywords, which in turn helps drive traffic to your site. Even posting around once a week with the right targeting can ensure a significant boost in traffic. Leaving this for long periods of time unattended is a great way to see website visitors and overall web engagement drop.
#3: Time Spent on What You Know Best
Nearly all businesses nowadays require at least some online presence. That doesn't mean that it's necessarily a web-based business. You could be running a car dealership, for instance, or an auto shop. If you are, then your time is best spent on selling and/or repairing cars. Using online services for copywriting means you can get the benefits without having to spend hours trying to get it right yourself. Making a hash of it might turn out to be worse than if you didn't do anything at all.
#4: Clarity and Purpose in Your Written Content
Finally, a copywriter can help do more for you than just write the blog. They can create a whole body of written content that ties together your brand message, company mission, flagship services, and more. Once you've identified the keywords that define your business, a writer can seamlessly integrate them into all your written content, giving a kind of uniformity and clarity that you otherwise might not be able to create yourself.
In the end, you can also just do it for the convenience
Whatever your ultimate reason, another good motivation for finding and working with a strong copywriting service is just to bring some ease and convenience to your working life. Writing is a mentally draining activity, and when you want high volumes of content, then sometimes it's best left to the professionals.
Get in touch with us here at Leonis Copywriting if you want to learn more about our services, including the all-new "Word Credit" service. E-mail us at firstname.lastname@example.org or send us a message in the chat window and let us know about your project.